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Cutting business overheads without cutting quality
Where UK SMEs typically overpay on telecoms, software and office contracts.
Read guidePPC management
Get in touch about PPC — Google Ads, Microsoft Ads and paid social managed campaigns with transparent reporting.
Contact us about PPC management TrustpilotTrustScore 4.7 | reviews
Need help with PPC management?
Tell us what you need. It takes about five minutes and there's no obligation.
How PPC management works
PPC buys traffic on a pay-per-click basis, giving you measurable leads from day one rather than waiting months for rankings.
Agencies charge either a flat monthly fee or a percentage of ad spend, typically 10 to 20%.
Success depends as much on landing pages and conversion tracking as on the bidding itself.
What affects the cost of PPC management
- Monthly ad spend under management
- Number of platforms and campaign types
- Landing page and creative production
- Conversion tracking and analytics setup
- Reporting frequency and account seniority
Why get in touch about PPC management with us
Immediate visibility
Ads can be live and generating enquiries within days.
Full attribution
Every click and conversion is measurable.
Tight budget control
Daily caps mean you never overspend.
Fast testing
Messaging and offers can be tested in a week, not a quarter.
Typical PPC management fees
Indicative monthly management fees excluding ad spend and VAT.
| Monthly ad spend | Management fee | Typical model |
|---|---|---|
| Under £2,000 | £350 - £750 | Flat fee |
| £2,000 - £10,000 | £750 - £1,800 | Flat fee or 15% |
| £10,000 - £50,000 | 10 - 15% of spend | Percentage |
| £50,000+ | 8 - 12% of spend | Percentage |
Indicative cost per click by sector
UK Google Search averages — actual costs vary by keyword and location.
| Sector | Typical CPC | Notes |
|---|---|---|
| Trades and local services | £1.50 - £5 | Highly location dependent |
| B2B services | £3 - £12 | Lower volume, higher value |
| Legal and finance | £8 - £40 | Among the most competitive |
| E-commerce | £0.40 - £1.50 | Shopping campaigns are cheaper |
Expert advice
Our team reviews UK business suppliers, contract terms and pricing models throughout the year.
“If the agency won't discuss your landing page, they're optimising the wrong half of the funnel.”
PPC management: pros and cons
Pros
- Leads from the first week of activity
- Complete control over budget and targeting
- Clear cost per lead and return on ad spend
- Easy to scale up when it's working
Cons
- Traffic stops the moment you stop paying
- Competitive sectors have high cost per click
- Poor landing pages waste even well-run campaigns
How to choose PPC management
The cheapest headline price rarely wins. Check these points before you sign.
- 1
Own your ad account
Never let an agency run campaigns in an account you don't own.
- 2
Check conversion tracking first
Without accurate tracking, no report means anything.
- 3
Understand the fee model
Percentage-of-spend fees reward increasing your budget.
- 4
Review landing pages
The best agencies push back on your pages, not just your bids.
Get in touch about PPC management
Tell us what your business needs today. It takes just minutes.
Getting help with PPC management
It takes a few minutes to get in touch, and there is no obligation.
1. Tell us about your business
Team size, sites and roughly what you're looking to do.
2. Get matched with a specialist
We put you in touch with a UK provider who serves businesses like yours.
3. Talk through the details
Scope, timelines and pricing, not just a headline rate.
4. Get started when you're ready
Your chosen provider handles onboarding and kick-off.
Things to watch out for
Performance Max campaigns give limited visibility — ask how the agency reports on them.
Some agencies bury management fees inside the reported ad spend.
Three-month minimums are reasonable; twelve-month lock-ins usually aren't.
Our PPC management service
We put you in touch with established UK providers for PPC management, so you can weigh price against the level of support you actually get.
There is no fee to get in touch, and we will tell you plainly if your current arrangement already looks competitive.
Getting started
1
Gather your current bills
Your latest invoice shows spend, contract end date and notice period.
2
Map what you actually need
List must-haves versus nice-to-haves so you don't overbuy.
3
Check your exit terms
Most UK business contracts need 30 to 90 days' notice before renewal.
Why choose Grow Your Business?
Specialists, not generalists
We put you in touch with UK specialists who actually fit how your business operates.
No cost to enquire
There's no fee to get in touch, and no obligation to go ahead once you hear back.
Simple and fast
It takes just a few minutes to send your enquiry, and a specialist will be in touch shortly after.
Types of PPC management
The right option depends on your size, budget and how fast you're growing.
Google Search Ads
Intent-driven text ads for people actively searching.
Google Shopping / Performance Max
Product-led campaigns for e-commerce.
Paid social
Meta, LinkedIn and TikTok for audience-led demand generation.
Remarketing
Re-engaging visitors who didn't convert first time.
Who we work with
Logos are shown for identification. We are not affiliated with every provider listed and do not cover the whole market.
Google Ads
Microsoft Advertising
Meta
LinkedIn
Semrush
OptmyzrComparing with us is a no-brainer
“Our cost per lead halved once tracking was set up properly and wasted keywords were cut.”
Marcus, plumbing firm, Reading
Business banking guides
Guide
How to read a supplier contract
Notice periods, auto-renewals and price escalators explained in plain English.
Read guide
Guide
Buying software for a growing team
Per-seat pricing, onboarding costs and how to avoid paying for unused licences.
Read guidePPC management FAQs
How much should I spend on PPC?
Start with enough for around 30 to 50 clicks per week on your core keywords, then scale once cost per lead is known.
Flat fee or percentage of spend?
Flat fees suit smaller budgets; percentage models make more sense above roughly £10,000 monthly spend.
How quickly does PPC work?
Ads can generate enquiries within days, though four to six weeks of data is needed to optimise properly.
Do I own the ad account?
You should. Insist on being the account owner and granting the agency access, not the reverse.
Written by the Grow Your Business editorial team · Updated 26 July 2026