Guide
Cutting business overheads without cutting quality
Where UK SMEs typically overpay on telecoms, software and office contracts.
Read guideEmail marketing
Get in touch about email marketing — automation, segmentation and UK GDPR-compliant list management.
Contact us about email marketing TrustpilotTrustScore 4.7 | reviews
Need help with email marketing?
Tell us what you need. It takes about five minutes and there's no obligation.
How email marketing works
Email marketing remains the highest-return digital channel for most UK businesses because you own the audience outright.
Platforms charge by contact list size and send volume, with automation and advanced segmentation on higher tiers.
UK GDPR and PECR rules govern consent, so how you collect addresses matters as much as what you send.
What affects the cost of email marketing
- Number of contacts on your list
- Monthly send volume
- Automation and segmentation features
- Template design and copywriting support
- Deliverability tools and dedicated IP
Why get in touch about email marketing with us
You own the audience
No algorithm sits between you and your customers.
Automation that sells
Welcome, abandoned basket and win-back sequences run themselves.
Precise segmentation
Send different messages to different customer groups.
Measurable revenue
Opens, clicks and attributed sales per campaign.
Typical platform pricing by list size
Indicative monthly costs excluding VAT.
| Contacts | Basic plan | Automation plan |
|---|---|---|
| Up to 1,000 | £0 - £15 | £15 - £35 |
| 1,000 - 5,000 | £20 - £45 | £45 - £90 |
| 5,000 - 25,000 | £50 - £150 | £120 - £280 |
| 25,000+ | £150+ | £300+ |
Managed service costs
If you'd rather an agency ran it for you.
| Service | Typical monthly cost | Includes |
|---|---|---|
| Newsletter management | £400 - £900 | 1 - 2 campaigns per month |
| Full email programme | £1,000 - £2,500 | Campaigns plus automation |
| E-commerce lifecycle | £1,500 - £4,000 | Flows, testing and reporting |
Expert advice
Our team reviews UK business suppliers, contract terms and pricing models throughout the year.
“Delete the contacts who haven't opened anything in a year. You'll pay less and land in more inboxes.”
email marketing: pros and cons
Pros
- Highest return per pound of most marketing channels
- Automation delivers revenue with no ongoing effort
- Complete audience ownership
- Cheap to test messaging and offers
Cons
- Costs scale with list size, including inactive contacts
- Deliverability problems can quietly kill performance
- UK GDPR and PECR compliance is your responsibility
How to choose email marketing
The cheapest headline price rarely wins. Check these points before you sign.
- 1
Check integration with your store or CRM
Native integration is what makes automation actually work.
- 2
Clean your list regularly
You pay for inactive contacts and they damage deliverability.
- 3
Confirm consent records
You must be able to evidence how each contact opted in.
- 4
Set up authentication
SPF, DKIM and DMARC are now effectively mandatory for inbox placement.
Get in touch about email marketing
Tell us what your business needs today. It takes just minutes.
Getting help with email marketing
It takes a few minutes to get in touch, and there is no obligation.
1. Tell us about your business
Team size, sites and roughly what you're looking to do.
2. Get matched with a specialist
We put you in touch with a UK provider who serves businesses like yours.
3. Talk through the details
Scope, timelines and pricing, not just a headline rate.
4. Get started when you're ready
Your chosen provider handles onboarding and kick-off.
Things to watch out for
Buying email lists breaches UK GDPR and will damage your sending reputation.
Pricing tiers usually count unsubscribed contacts until you delete them.
Free plans often send with vendor branding that undercuts credibility.
Our email marketing service
We put you in touch with established UK providers for email marketing, so you can weigh price against the level of support you actually get.
There is no fee to get in touch, and we will tell you plainly if your current arrangement already looks competitive.
Getting started
1
Gather your current bills
Your latest invoice shows spend, contract end date and notice period.
2
Map what you actually need
List must-haves versus nice-to-haves so you don't overbuy.
3
Check your exit terms
Most UK business contracts need 30 to 90 days' notice before renewal.
Why choose Grow Your Business?
Specialists, not generalists
We put you in touch with UK specialists who actually fit how your business operates.
No cost to enquire
There's no fee to get in touch, and no obligation to go ahead once you hear back.
Simple and fast
It takes just a few minutes to send your enquiry, and a specialist will be in touch shortly after.
Types of email marketing
The right option depends on your size, budget and how fast you're growing.
Newsletter platforms
Simple broadcast sending for small lists.
Marketing automation
Behaviour-triggered sequences and lead scoring.
E-commerce email
Deep integration with your storefront and product catalogue.
Managed email service
An agency handles strategy, design and sending.
Who we work with
Logos are shown for identification. We are not affiliated with every provider listed and do not cover the whole market.
Mailchimp
Klaviyo
Brevo
HubSpot
Campaign Monitor
ActiveCampaignComparing with us is a no-brainer
“Three automated sequences now bring in more revenue than our entire paid social budget.”
Leah, online retailer, Brighton
Business banking guides
Guide
How to read a supplier contract
Notice periods, auto-renewals and price escalators explained in plain English.
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Guide
Buying software for a growing team
Per-seat pricing, onboarding costs and how to avoid paying for unused licences.
Read guideemail marketing FAQs
How much does email marketing cost?
Small lists can run free or under £20 a month; automation tiers for 5,000 contacts typically cost £45 to £90.
Do I need consent for B2B emails?
Corporate addresses have some soft opt-in latitude under PECR, but explicit consent is safer and performs better.
How often should I email?
Most UK SMEs find one to four sends a month works. Consistency matters more than frequency.
Why do my emails land in spam?
Usually missing SPF, DKIM and DMARC records, or sending to an old, unengaged list.
Written by the Grow Your Business editorial team · Updated 26 July 2026