Business Broadband

How to compare business broadband

Comparing business broadband on price alone almost always leads to the wrong choice. Uptime, contention and support response times matter as much as the headline speed.

6 min readUpdated Jun 2026
Key points
  • Match the connection type to how the site actually operates
  • Uptime SLAs and fix times matter more than headline speed
  • Upload speed drives cloud phones, backups and video calls
  • Managed router + static IP + 24/7 support is standard on real business plans

Match the connection type to the site

SoGEA suits small offices and shops. FTTP suits growing SMEs that want fibre-to-the-premises reliability. A leased line suits any site that can't tolerate downtime or shares its bandwidth with residential users.

Uptime and SLAs

Business-grade circuits carry uptime SLAs of 99.9% or better and target fix times of 4–8 hours. Compare these — not just download speed — when quotes look similar.

Symmetric vs asymmetric

Cloud phone systems, backups and video calls all rely on upload speed. A leased line gives you the same speed both ways; FTTP is faster down than up.

Router, IPs and support

Check whether a managed router is included, whether a static IP is provided, and whether support is 24/7 with UK-based engineers.

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